The Alabamboo Make & Ride
A not-so-typical cross-country bike ride. We partnered with Alabamboo, an initiative to build up and promote a new, sustainable, bamboo industry in hopes of building up a local Southern economy.
I spearheaded the project, strategized our approach and story while also designing various collateral and social media outreach. I also collaborated with a number of partner organizations to ensure that the main goal of the project was reached.
ridealabamboo.com
Alabama–California
Spring 2011–Summer 2011
Team Alabamboo: Nicole Lavelle, Rose Lavelle, Jason Dilworth, Marc O’Brien
Press & Publications
Alabamboo Cross-Country Bike Ride, The Gear Junkie
Alabama: The New Bamboo (And Bike) State?, Treehugger
Alabamboo bikes from COMMON, Bicycle Design
Can Bamboo Bikes Take On Capitalism?, Motherboard
Sponsors included
Adventure Cycling Association, Bamboo Bike Studio, Boo Shoot (Now Provitro Bio), Central, Fearless Cottage, Goodhew, HDX Hydration Mix, HERO Housing, Orontas, PROBAR, Solio, Strava, and Swrve.
Select Projects
Climate Designers Pando Populus BEAM Circular AirMiners
Get in touch for a more detailed portfolio, talk shop,
or discuss full-time or contract opportunities