BEAM CIRCULAR
Maybe it's possible to transform food and agricultural waste in California's central valley into valuable products
What if infrastructure was created to accelerate innovation, generate quality jobs, and catalyze environmental solutions?
BEAM Circular is a hub for the circular bioeconomy in California’s agricultural heartland that is accelerating innovation, generating quality jobs, and catalyzing environmental solutions
BEAM works with local communities, industry, government, and educators to accelerate circular bioeconomy innovation and sustainable biomanufacturing.
Strategist
Spring 2023–Winter 2023
beamcircular.org
Strategic Design
Brand Strategy
Brand Development
Creative Direction
Interaction Design
User Research
Contract with Serotonin
Collaborators:
Casey Hogue
Lyla Warren
Zuza Hicks
Paola Papini
Keshia White
Luka Glinsky
Capabilities
+ Development first round of personas matching funders and government officials who would support the launch of BEAM
+ Creative support in building initial Brand Guidelines used for marketing materials
+ Website wire framing and site development support for initial website
Outcomes
+ Secured over $30M in government funding
+ Established credibility with key stakeholders including investors and government officials
+ Created scalable and unified brand system for website, trade shows, and social
Get in touch for a more detailed portfolio, talk shop,
or discuss full-time or contract opportunities