BEAM CIRCULAR
Maybe it's possible to build an economy where nothing gets thrown away and everything gets transformed
What if California's Central Valley leads this global transition from extraction towards regeneration?
BEAM Circular is the hub for California’s circular bioeconomy that helped secure $30M in government funding, accelerating innovation, creating jobs, and catalyzing environmental solutions in the state's agricultural heartland
BEAM works with local communities, industry, government, and educators to rally stakeholders around regenerative biomanufacturing and sustainable innovation.
Strategist
Spring 2023–Winter 2023
beamcircular.org
Strategic Design
Creative Direction
Brand Strategy
Brand Development
Interaction Design
User Research
Landscape Analysis
Contract with Serotonin
Collaborators
Casey Hogue
Lyla Warren
Zuza Hicks
Paola Papini
Keshia White
Luka Glinsky
Deliverables
+ Creative direction for BEAM’s initial website, from wireframes through site design
+ Refined and polished BEAM’s Brand Guidelines, building on the existing direction to bring it to life
+ Developed the first round of personas matching funders and government officials who would support BEAM’s launch
+ Conducted landscape analysis to understand existing and similar programs along with opportunities that would set BEAM apart
Impact & Outcomes
+ Secured over $30M in government funding
+ Delivered a website and NSF Grant Accelerator landing page that have become essential tools for partnership development and funding opportunities.
+ Built trust with investors and government officials during BEAM’s highest-stakes funding conversations
+ Created scalable and unified brand system for website, trade shows, and social
BEAM Style Guide, 2023
Select Projects
Climate Designers Pando Populus BEAM Circular AirMiners
Get in touch for a more detailed portfolio or talk projects.