BEAM CIRCULAR
Maybe it's possible to build an economy where nothing gets thrown away and everything gets transformed
What if California's Central Valley leads this global transition from extraction towards regeneration?
BEAM Circular is a hub for the circular bioeconomy in California’s agricultural heartland that is accelerating innovation, generating quality jobs, and catalyzing environmental solutions
BEAM works with local communities, industry, government, and educators to rally stakeholders around regenerative biomanufacturing and sustainable innovation.
Strategist
Spring 2023–Winter 2023
beamcircular.org
Strategic Design
Creative Direction
Brand Strategy
Brand Development
Interaction Design
User Research
Landscape Analysis
Contract with Serotonin
Collaborators
Casey Hogue
Lyla Warren
Zuza Hicks
Paola Papini
Keshia White
Luka Glinsky
Deliverables
+ Development first round of personas matching funders and government officials who would support the launch of BEAM
+ Conducted landscape analysis to gain insights on existing, similar programs as well as understand gaps and opportunities to set BEAM apart
+ Creative support in building initial Brand Guidelines used for marketing materials
+ Website wire framing and site development support for initial website
Impact & Outcomes
+ Secured over $30M in government funding
+ Delivered a website and NSF Grant Accelerator landing page that have become essential tools for partnership development and funding opportunities.
+ Established credibility with key stakeholders including investors and government officials
+ Created scalable and unified brand system for website, trade shows, and social
BEAM Style Guide, 2023
Select Projects
Climate Designers Pando Populus BEAM Circular AirMiners
Get in touch for a more detailed portfolio, talk shop,
or discuss full-time or contract opportunities