Socially conscious projects that combine physical challenges, entrepreneurship, and sustainability initiatives
The Alabamboo Make & Ride
A not-so-typical cross-country bike ride. We partnered with Alabamboo, an initiative to build up and promote a new sustainable bamboo industry in hopes of building up a local Southern economy.
I spearheaded the project, strategized our approach and story while also designing various collateral and social media outreach. I collaborated with a number of partner organizations to amplify our work across the US and beyond.
ridealabamboo.com
Alabama–California
Spring 2011–Summer 2011
Team Alabamboo: Nicole Lavelle, Rose Lavelle, Jason Dilworth, Marc O’Brien
Press & Publications
Alabamboo Cross-Country Bike Ride, The Gear Junkie
Alabama: The New Bamboo (And Bike) State?, Treehugger
Alabamboo bikes from COMMON, Bicycle Design
Can Bamboo Bikes Take On Capitalism?, Motherboard
Sponsors included
Adventure Cycling Association, Bamboo Bike Studio, Boo Shoot (Now Provitro Bio), Central, Fearless Cottage, Goodhew, HDX Hydration Mix, HERO Housing, Orontas, PROBAR, Solio, Strava, and Swrve.
FPX: Iceland
A project that combined extreme physical challenges with the creation of a social enterprise.
I led the project, from logistics to design, from social media to partnerships. The project we developed was a new business concept for the city of Reykjavik called Share Cycle (see below).
FPX: Iceland on Vimeo
Iceland
June 2012
Share Cycle
After returning to Reykjavik, the team came up with the concept of Share Cycle, an international community driven, eco-conscious laundromat and business incubator space that fosters conversation and cultural exchange among locals and travelers in downtown Reykjavik.
The FPX: Iceland team shared this idea to locals and travelers during a public event in Reykjavik’s downtown area. Conversations and feedback about the potential of Share Cycle were documented and presented to city officials.
Sponsors included
The Bike Company, Cowbird, HDX Hydration Mix, KuKu Campers, Goodhew, Track My Tour, and Wenger.
NADA Bike
An open source bike project that empowered NADA Bike members to make their own decisions and learn ways they can take full control of their transportation needs.
I co-led the project, designing promotional collateral to managing social media. I developed various business models for the project which led to the creation of The Alabamboo Make & Ride project.
Sadly, no more website :(
Half Moon Bay, CA
Fall 2009–Summer 2010
Press & Publications
– Presented at Ignite Bay Area / GIW Edition in March of 2010 in San Francisco, CA
– Competed in the Pepsi Refresh Project – $25K in March & April, 2010
– Featured in I.D. Magazine’s “40 Transformative Design Projects”, Jan./Feb. 2010
– Featured in Mohawk’s Superfine “Mode of Transformation” Promotion 2010 paper sample
– Campaigned for Nau Clothing’s 2nd annual $10,000 Grant for Change
Blog Coverage
Tree Hugger
Thinking for a Living
The San Franista
[BLANK)LAB
A shipping container turn mobile design studio that brought communities together to learn and share skills with their neighbors.
During the fall of 2009, we toured through three cities and engaged with over 200 people, creating a national database of change-makers through the ENGAGE/TRANSFORM project.
I developed various design assets, managed social media, and facilitated gatherings.
I called myself a truck driver for three months along w/ Joseph Shipp and Brian W. Jones
Photos of Fall Tour 2009
Kickstarter campaign
Providence, RI > Memphis, TN > St. Louis, MO
September–November 2009
Our Kickstarter video to get the truck back up and running. Sadly, the truck never got back on the road.
Select Projects
Climate Designers Pando Populus BEAM Circular AirMiners
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or discuss full-time or contract opportunities