FPX: Iceland
A project that combined extreme physical challenges with the creation of a social enterprise.
I designed a number of the FPX collateral along with creating a social media strategy. During the project, I led the team to develop a new business concept for the city of Reykjavik called Share Cycle (see below).
FPX: Iceland on Vimeo
Iceland
June 2012
Share Cycle
After returning to Reykjavik, the team came up with the concept of Share Cycle, an international community driven, eco-conscious laundromat and business incubator space that fosters conversation and cultural exchange among locals and travelers in downtown Reykjavik.
The FPX: Iceland team shared this idea to locals and travelers during a public event in Reykjavik’s downtown area. Conversations and feedback about the potential of Share Cycle were documented and presented to city officials.
Sponsors included
The Bike Company, Cowbird, HDX Hydration Mix, KuKu Campers, Goodhew, Track My Tour, and Wenger.
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